My name is Chad Hogan.  After growing up in Australia, I have made my home in the American midwest where I've been treated to an education in many fascinating subjects.  It's been fun to study economics, more fun to study all those craft beers and an absolute rush to test myself in the springtime as I weave my car between so many potholes.  But it is the skill and the insight I've developed in the obscure art of winding passive guitar pickups that has led me to this exciting venture.   Hogan Pickups is my effort to provide Ann Arbor and the surrounding community with a locally owned and operated source for high-quality, custom-wound pickups.  If, through the magic of internet commerce, I can share my pickups with the rest of the world too, so much the better!  It gives me great pleasure to know my pickups can help a musician to produce the shades of emotion and energy that make music such an enriching medium for both artist and audience.

All my pickups are "hand wound". This is admittedly a funny kind of jargon, since it means that the coils are wound using a machine.  But all of that coil wire is painstakingly fed into the machine by hand, so the nomenclature isn't completely misleading. The alternative ("machine winding", where the whole process is automated) certainly has its advantages and can produce excellent sounding pickups.  But to me, the beauty of hand-winding lies in the fact that each and every pickup produced is unique.  Subtle variations in wire tension, winding pattern and geometry endow each coil with its own electrical, and therefore with its own sonic, characteristics.  And while the variations are never large, these differences are bound to contribute to the uniqueness of a player's tone.

In constructing this website I have selected an array of standardized products that are available from Hogan Pickups.  The discerning consumer should realize that these pages are but a showcase  of my wares: it is a small selection of the pickups I can produce.  If there's a different flavor you crave - some exotic variation on a classic theme; some tried and true design not listed on these pages; or some crazy notion that your fertile mind has cooked up - please contact me to discuss the possibilities.  After all, the biggest advantage of dealing with a custom winder is that every single pickup produced can be completely customized.